Educational Marketing : A Business Approach to School-Community Relations
Book Details
Format
Hardback or Cased Book
ISBN-10
0819191450
ISBN-13
9780819191458
Publisher
University Press of America
Imprint
University Press of America
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 14th, 1993
Print length
210 Pages
Weight
454 grams
Dimensions
22.90 x 15.20 x 2.50 cms
Product Classification:
Organization & management of educationPrimary & middle schoolsSecondary schoolsSales & marketing
Ksh 9,000.00
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The American public school system is reputedly the biggest business in the world. Here Holcomb discusses education as a product as well as a service, claiming that it can be measured, evaluated, packaged and marketed. He aims to bring private sector ideas to educationalists and administrators.
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