Effective CRM using Predictive Analytics
Book Details
Format
Hardback or Cased Book
ISBN-10
1119011558
ISBN-13
9781119011552
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Dec 25th, 2015
Print length
400 Pages
Weight
824 grams
Dimensions
17.70 x 25.10 x 2.30 cms
Product Classification:
Business mathematics & systemsSales & marketingData mining
Ksh 8,350.00
Werezi Extended Catalogue
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
Get Effective CRM using Predictive Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages.
