Effective Sales Enablement : Achieve sales growth through collaborative sales and marketing

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth

<p>Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.<br><br>Written from a marketer's perspective, <b><i>Effective Sales Enablement</i></b> goes beyond sales training and development. <b>Pam Didner </b>presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.<br><br><b><i>Effective Sales Enablement</i></b> shows you how to:<br>- Understand trends that impact sales professionals and how to take advantage of them<br>- Become a better marketer with creative ideas on how to support sales<br>- Integrate sales elements into select marketing programmes - and vice versa<br>- Assemble a first-class sales enablement team<br>- Leverage technology to better integrate sales and marketing</p>