Electoral Strategies and Political Marketing
Book Details
Format
Hardback or Cased Book
Book Series
Contemporary Political Studies
ISBN-10
0333558944
ISBN-13
9780333558942
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 17th, 1992
Print length
245 Pages
Weight
500 grams
Ksh 16,200.00
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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns.
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
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