Electronic Commerce : The Strategic Perspective
Book Details
Format
Paperback / Softback
ISBN-10
161610029X
ISBN-13
9781616100292
Publisher
Orange Grove Books
Imprint
Orange Grove Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 24th, 2009
Print length
115 Pages
Weight
291 grams
Dimensions
27.90 x 21.50 x 0.60 cms
Product Classification:
E-commerce: business aspectsSales & marketingSales and marketing
Ksh 4,400.00
Temporarily out of stock, due soon
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Get Electronic Commerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Orange Grove Books and it has pages.
