Elsevier's Dictionary of Advertising : In English, German, French and Russian
Book Details
Format
Hardback or Cased Book
ISBN-10
0444506918
ISBN-13
9780444506917
Publisher
Elsevier Science & Technology
Imprint
Elsevier Science Ltd
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 13th, 2002
Print length
568 Pages
Weight
118 grams
Product Classification:
Reference worksAdvertising
Ksh 31,500.00
Manufactured on Demand
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The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity, media, and typography.
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