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Email and Commercial Correspondence
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Email and Commercial Correspondence : A Guide to Professional English

Book Details

Format Paperback / Softback
ISBN-10 1493906348
ISBN-13 9781493906345
Publisher Springer-Verlag New York Inc.
Imprint Springer-Verlag New York Inc.
Country of Manufacture US
Country of Publication GB
Publication Date Jun 20th, 2014
Print length 164 Pages
Weight 294 grams
Dimensions 23.50 x 15.70 x 1.00 cms
Ksh 4,850.00
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If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include:Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!Be a little too formal than too informal - you don’t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

  • Write meaningful subject lines - otherwise recipients may not even open your mail.
  • Always put the most important point in the first line - otherwise the reader may not read it.
  • Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
  • Be a little too formal than too informal - you don''t want to offend anyone.
  • If you have two long important things to say, say them in separate emails.
  • Give clear instructions and reasonable deadlines.
  • If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
  • Empathize with your recipient''s busy workload.
  • Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.


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