Emerging Dynamics in Audiences' Consumption of Trans-media Products : The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand

The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007–2015) and Game of Thrones (HBO, 2011–2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts.

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.