Emerging Markets : Strategies for Competing in the Global Value Chain
Book Details
Format
Paperback / Softback
ISBN-10
0749474491
ISBN-13
9780749474492
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 3rd, 2015
Print length
272 Pages
Weight
474 grams
Dimensions
17.30 x 24.00 x 1.60 cms
Product Classification:
Business strategyInternational business
Ksh 8,150.00
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Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.
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