Emerging Multinationals from Asia and Europe : In the Comparative Perspective

This is the first book that provides a comprehensive inter-regional comparison of Asian and European multinationals from large (China and Russia) and medium-sized (Taiwan) emerging markets. Utilizing novel findings of the top-notch theoretical research on internationalization of emerging market multinational enterprises, the book shows selected empirical evidence that some emerging multinationals from the respective countries have successfully nurtured their competitive advantages by an effective synthesis of both globalization and domestic market benefits.

Multinational enterprises from emerging markets have become an essential part of the world economy in the twenty-first century. The book introduces distinctive examples of emerging market multinationals from Asia and Europe that are no longer simple suppliers to the world-famous brand firms from developed countries.

The book is a rarity in that it attempts to link the micro-analysis of specific features and strategies of emerging multinationals with the macro-analysis of foreign direct investment and global value chain participation of the respective countries.

The book is valuable for both scholars and students in the fields of international business, international economics, and international political economy as well as for businesspeople aiming to enhance their understanding of the heterogeneity and complexity of multinationals from emerging markets.