Emerging Multinationals in Emerging Markets
Book Details
Format
Paperback / Softback
ISBN-10
0521160189
ISBN-13
9780521160186
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 22nd, 2010
Print length
460 Pages
Weight
656 grams
Dimensions
22.50 x 15.60 x 2.10 cms
Product Classification:
EntrepreneurshipInternational businessMultinationals
Ksh 9,600.00
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How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today's global economy.
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