Emerging Multinationals in Emerging Markets
Book Details
Format
Hardback or Cased Book
ISBN-10
0521513863
ISBN-13
9780521513869
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 16th, 2009
Print length
460 Pages
Weight
870 grams
Dimensions
23.50 x 15.80 x 2.70 cms
Product Classification:
EntrepreneurshipInternational businessMultinationals
Ksh 23,400.00
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How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today's global economy.
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