Emotion and Reason in Consumer Behavior
Book Details
Format
Hardback or Cased Book
ISBN-10
075067976X
ISBN-13
9780750679763
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 9th, 2006
Print length
182 Pages
Weight
454 grams
Dimensions
23.60 x 16.00 x 1.80 cms
Product Classification:
Market research
Ksh 27,900.00
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Get Emotion and Reason in Consumer Behavior by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
