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Emotion and Reason in Consumer Behavior

By: Arjun Chaudhuri (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780750679763

Publisher: Taylor & Francis Ltd

Publication Date: Jan 9th, 2006

Weight: 454 grams

Dimension: 23.60 x 16.00 x 1.80 cms

Category: Market research

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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