Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas
2024 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Future of Business and Finance
ISBN-10
3031498763
ISBN-13
9783031498763
Edition
2024 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 16th, 2024
Print length
181 Pages
Product Classification:
Occupational & industrial psychologyBusiness innovationSales & marketing
Ksh 12,600.00
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Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions.
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