Emotion Marketing: The Hallmark Way of Winning Customers for Life
Book Details
Format
Hardback or Cased Book
ISBN-10
0071364145
ISBN-13
9780071364140
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 16th, 2001
Print length
247 Pages
Weight
567 grams
Dimensions
24.10 x 16.00 x 2.70 cms
Product Classification:
Business strategySales & marketing management
Ksh 8,450.00
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Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
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