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Emotional Appeals in Advertising Banking Services

By: UK) Mogaji Emmanuel (University of Greenwich (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781787563025

Publisher: Emerald Publishing Limited

Publication Date: May 1st, 2018

Weight: 136 grams

Dimension: 12.80 x 19.80 x 1.60 cms

Category: Banking

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Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

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