Emotional Appeals in Advertising Banking Services
Book Details
Format
Paperback / Softback
Book Series
Emerald Points
ISBN-10
1787563022
ISBN-13
9781787563025
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2018
Print length
120 Pages
Weight
136 grams
Dimensions
12.80 x 19.80 x 1.60 cms
Product Classification:
BankingAdvertisingFinancial services industry
Ksh 8,300.00
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Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
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