Emotional Marketing : Power of Feelings in Business (Connect, Convince and Convert)
by
R. Chhabra
Book Details
Format
Paperback / Softback
ISBN-10
9391597300
ISBN-13
9789391597306
Publisher
 Misha Books
Imprint
 Misha Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 1968
Weight
650 grams
Dimensions
24.10 x 16.50 x 2.80 cms
Ksh 9,900.00
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Emotional Marketing explores how businesses can connect with consumers by appealing to their feelings rather than just logic. The book highlights the power of emotions in shaping customer decisions, building brand loyalty, and creating memorable experiences. It emphasizes that understanding and leveraging human emotions is a key strategy for personal and professional success in the competitive world of business.
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