Emotions and Values in Equity Crowdfunding Investment Choices 1 : Transdisciplinary Theoretical Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1786306336
ISBN-13
9781786306333
Publisher
ISTE Ltd and John Wiley & Sons Inc
Imprint
ISTE Ltd and John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 12th, 2021
Print length
224 Pages
Weight
454 grams
Dimensions
1.00 x 1.00 x 1.00 cms
Product Classification:
Finance & accounting
Ksh 24,850.00
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Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.
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