Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers
by
M. Ingwer
Book Details
Format
Hardback or Cased Book
ISBN-10
023034027X
ISBN-13
9780230340275
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 16th, 2012
Print length
235 Pages
Weight
592 grams
Dimensions
24.60 x 16.30 x 2.20 cms
Product Classification:
Sales & marketing
Ksh 10,800.00
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0 in stock
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Quality
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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
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