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Empire of Direct Mail

By: Takahito Moriyama (Author)

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Ksh 11,350.00

Format: Paperback or Softback

ISBN-13: 9780700633418

Publisher: University Press of Kansas

Publication Date: Aug 26th, 2022

Weight: 400 grams

Dimension: 15.10 x 23.00 x 1.80 cms

Category: Conservatism & right-of-centre democratic ideologies

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The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.

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