Empire of Eloquence : The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World

An exploration of the culture of public speaking in the Iberian world, which places the classical rhetorical tradition within the context of Iberian global expansion in Europe, the Americas, Asia and Africa between the sixteenth and eighteenth centuries.

The global reach of the Spanish and Portuguese empires prompted a remarkable flourishing of the classical rhetorical tradition in various parts of the early modern world. Empire of Eloquence is the first study to examine this tradition as part of a wider global renaissance in Europe, the Americas, Asia and Africa, with a particular focus on the Iberian world. Spanning the sixteenth to the early nineteenth centuries, the book argues that the classical rhetorical tradition contributed to the ideological coherence and equilibrium of this early modern Iberian world, providing important occasions for persuasion, legitimation and eventual (and perhaps inevitable) confrontation. Drawing on archival collections in thirteen countries, Stuart M. McManus places these developments in the context of civic, religious and institutional rituals attended by the multi-ethnic population of the Iberian world and beyond, and shows how they influenced public speaking in non-European languages, such as Konkani and Chinese.