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Employer Branding for Competitive Advantage

By: Dehradun) Rana Geeta (Swami Rama Himalayan University (Author) , India) Agarwal Shivani (KIET Group of Institutions (Author) , Dehradun) Sharma Ravindra (Swami Rama Himalayan University (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780367650964

Publisher: Taylor & Francis Ltd

Publication Date: Mar 22nd, 2021

Weight: 478 grams

Dimension: 24.10 x 16.10 x 2.00 cms

Category: Personnel & human resources management

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This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

Get Employer Branding for Competitive Advantage by Geeta (Swami Rama Himalayan University, Dehradun) Rana at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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