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Encyclopedia of Political Communication

By: 2011 Kaid Lynda Lee died April 13 (Author) , Christina Holtz-Bacha (Author)

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Ksh 96,900.00

Format: Hardback or Cased Book

ISBN-13: 9781412917995

Publisher: SAGE Publications Inc

Publication Date: Feb 26th, 2008

Weight: 3792 grams

Dimension: 33.00 x 26.00 x 12.00 cms

Category: ENCYCLOPAEDIAS & REFERENCE WORKS

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Discusses the major theoretical approaches in political communication, including direct and limited effects theories, agenda-setting theories, sociological theories, and framing and priming theories. This two volume resource also covers political messages, such as political speeches, televised political advertising, and Internet sites.

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