Engagement Organizing : The Old Art and New Science of Winning Campaigns
by
Matt Price
Book Details
Format
Paperback / Softback
ISBN-10
0774890169
ISBN-13
9780774890168
Publisher
University of British Columbia Press
Imprint
University of British Columbia Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Jul 15th, 2017
Print length
200 Pages
Weight
310 grams
Dimensions
15.30 x 22.80 x 1.50 cms
Product Classification:
Management & management techniquesNon-profitmaking organizations
Ksh 3,050.00
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At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. But what separates campaigns that win from those that don't?This book shows how to combine old-school people power with new digital tools and data to win campaigns today. It explores the traditions and practices of organizing and how to marry these with digital communication tools to scale up campaigns and win. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide not only for seasoned campaigners but also for those just getting started, who want to apply the principles and practices of engagement organizing to their own campaigns for change.
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