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Engaging Brands

By: Italy) Addis Michela (University of Rome (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138586987

Publisher: Taylor & Francis Ltd

Publication Date: Jun 1st, 2020

Dimension: 23.40 x 15.60 x 45.30 cms

Category: Sales & marketing management

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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

Get Engaging Brands by Michela (University of Rome, Italy) Addis at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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