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Engaging Brands

By: Italy) Addis Michela (University of Rome (Author)

Manufacture on Demand

Ksh 8,650.00

Format: Paperback or Softback

ISBN-13: 9781138587014

Publisher: Taylor & Francis Ltd

Publication Date: May 26th, 2020

Weight: 426 grams

Dimension: 15.40 x 23.30 x 2.00 cms

Category: Sales & marketing management

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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.

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