Engaging Brands : A Customer-Centric Approach for Superior Experiences
Book Details
Format
Paperback / Softback
ISBN-10
113858701X
ISBN-13
9781138587014
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 26th, 2020
Print length
258 Pages
Weight
426 grams
Dimensions
15.40 x 23.30 x 2.00 cms
Product Classification:
Sales & marketing managementSales and marketing managementSales & marketingSales and marketing
Ksh 7,750.00
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Quality
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How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.
Get Engaging Brands by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
