Engaging Customers Using Big Data : How Marketing Analytics Are Transforming Business
by
Arvind Sathi
Book Details
Format
Hardback or Cased Book
ISBN-10
1137386185
ISBN-13
9781137386182
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 30th, 2014
Print length
215 Pages
Product Classification:
Sales & marketing
Ksh 8,100.00
Werezi Extended Catalogue
0 in stock
Delivery Location
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Secure
Quality
Fast
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
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