Enlisting Madison Avenue : The Marketing Approach to Earning Popular Support in Theaters of Operation
Book Details
Format
Paperback / Softback
ISBN-10
0833041568
ISBN-13
9780833041562
Publisher
RAND
Imprint
RAND
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 15th, 2007
Print length
240 Pages
Weight
385 grams
Dimensions
23.10 x 15.40 x 1.50 cms
Product Classification:
War & defence operations
Ksh 4,000.00
Re-Printing
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Quality
Fast
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
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