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Entering Emerging Markets

By: Guenter Schoenborn (Author)

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Ksh 14,050.00

Format: Paperback or Softback

ISBN-13: 9783642068584

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publication Date: Oct 14th, 2010

Dimension: 23.50 x 15.50 x 45.40 cms

Category: Market research

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This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.

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