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Enterprise and Culture

By: (Author) Colin Gray

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Ksh 26,100.00

Format: Hardback or Cased Book

ISBN-10: 0415161851

ISBN-13: 9780415161855

Series: Routledge Studies in Entrepreneurship and Small Business

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Mar 5th, 1998

Print length: 216 Pages

Weight: 478 grams

Dimensions (height x width x thickness): 16.30 x 24.10 x 1.80 cms

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This is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.
Enterprise and Culture is a uniquely wide-ranging, insightful and well-informed critical evaluation of the economic and social project of creating an enterprise culture.
Colin Gray argues that the failure of small enterprise policy is not just a question of economics, but is also caused by psychological and cultural factors. The book demonstrates that the individualism at the centre of enterprise culture policies is, itself, the main impediment to the successful growth and development of small enterprises.

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