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Enterprise and Heritage
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Enterprise and Heritage : Crosscurrents of National Culture

Book Details

Format Hardback or Cased Book
ISBN-10 0415047021
ISBN-13 9780415047029
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jul 11th, 1991
Print length 282 Pages
Weight 566 grams
Product Classification: Cultural studies
Ksh 27,900.00
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Using case studies, commentary and critique, the contributors discuss the importance of the two concepts in British social and cultural life, with examples from film, television, literature, urban planning, architecture and tourism.
The phenomena of `enterprise'' and `heritage'' might at first thought seem unrelated: this book sets out to show that the two concepts are not only related but deeply interdependent. If `enterprise'' can be used to define the official encouragement of the values of the market society, then the growth of the heritage industry can be seen as a manifestation of the entrepreneurial spirit - marketing the past so that it is accessible to the man or woman in the street.
Using case studies, commentary and critique, the contributors to this lively volume discuss the importance of `enterprise'' and `heritage'' in British social and cultural life, with examples drawn from film, television, literature, urban planning, architecture, government advertising, information technology and tourism.

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