Entertainment-Education : A Communication Strategy for Social Change

Name: Entertainment-Education
Brand: Taylor & Francis Inc
SKU: 9780805833508
Price: 11950 KES
Availability: InStock
ISBN: 9780805833508

by Arvind Singhal , Everett Rogers

Book Details

Format Paperback / softback

Book Series Routledge Communication Series

ISBN-10 0805833501

ISBN-13 9780805833508

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Jul 1st, 1999

Print length 280 Pages

Weight 388 grams

Dimensions 22.70 x 15.30 x 1.60 cms

Product Classification: Media studies Social and ethical issues Media studies Social issues & processes Social welfare & social services Social welfare, social policy and social services

KSh 11,950.00

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This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members'' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Get Entertainment-Education by Arvind Singhal, Everett Rogers at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Inc and it has 280 pages.