Entertainment Industry : An Introduction

Name: Entertainment Industry
Brand: CABI Publishing
SKU: 9781845935511
Price: 7900 KES
Availability: OutOfStock
ISBN: 9781845935511

Book Details

Format Paperback / softback

Book Series CABI Tourism Texts

ISBN-10 1845935519

ISBN-13 9781845935511

Publisher CABI Publishing

Imprint CABI Publishing

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 28th, 2009

Print length 400 Pages

Weight 924 grams

Dimensions 24.20 x 18.80 x 2.60 cms

Product Classification: Hospitality and service industries Sport & leisure industries Media, entertainment, information and communication industries Media, information & communication industries

KSh 7,900.00

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Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.

Get Entertainment Industry by Stuart Moss at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by CABI Publishing and it has 400 pages.