Entertainment Industry : An Introduction
Book Details
Format
Paperback / Softback
Book Series
CABI Tourism Texts
ISBN-10
1845935519
ISBN-13
9781845935511
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 28th, 2009
Print length
400 Pages
Weight
924 grams
Dimensions
24.20 x 18.80 x 2.60 cms
Ksh 7,900.00
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Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers.
Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
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