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Entertainment Science

By: Thorsten Hennig-Thurau (Author) , Mark B. Houston (Author)

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Ksh 23,750.00

Format: Hardback or Cased Book

ISBN-13: 9783319892900

Publisher: Springer International Publishing AG

Publication Date: Aug 21st, 2018

Weight: 1546 grams

Dimension: 23.30 x 15.70 x 4.50 cms

Category: Data analysis: general

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The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry.

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