Entrepreneurial Marketing : A Blueprint for Customer Engagement
Book Details
Format
Paperback / Softback
ISBN-10
1544320434
ISBN-13
9781544320434
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 1st, 2020
Print length
376 Pages
Weight
630 grams
Dimensions
18.90 x 23.20 x 2.70 cms
Product Classification:
EntrepreneurshipSales & marketing
Ksh 22,500.00
Manufactured on Demand
0 in stock
Delivery Location
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Secure
Quality
Fast
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program.
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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