Entrepreneurship : Venture Initiation, Management and Development
Book Details
Format
Hardback or Cased Book
ISBN-10
076563113X
ISBN-13
9780765631138
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 30th, 2013
Print length
472 Pages
Weight
1,384 grams
Dimensions
22.30 x 28.30 x 3.50 cms
Product Classification:
Entrepreneurship
Ksh 42,300.00
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This highly readable book focuses on the activities comprising a venture's launch, growth, and management and provides the reader with an understanding of the research conducted in entrepreneurship.
The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.
Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book''s strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.
Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book''s strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.
Get Entrepreneurship by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
