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Entrepreneurship and Family Business Vitality
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Entrepreneurship and Family Business Vitality : Surviving and Flourishing in the Long Term

2020 ed.

Book Details

Format Hardback or Cased Book
ISBN-10 3030155250
ISBN-13 9783030155254
Edition 2020 ed.
Publisher Springer Nature Switzerland AG
Imprint Springer Nature Switzerland AG
Country of Manufacture CH
Country of Publication GB
Publication Date Jul 25th, 2019
Print length 347 Pages
Ksh 23,400.00
Werezi Extended Catalogue 0 in stock

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In order to respond to economic globalization and increased competitive pressures, companies need innovative, efficient and effective management strategies.
In order to respond to economic globalization and increased competitive pressures, companies need innovative, efficient and effective management strategies. Accordingly, this book explores various scenarios faced by entrepreneurs and family businesses, and proposes strategies to tackle the challenges and seize opportunities to grow in a highly competitive environment. It underscores the importance of deploying vital strategies to survive and flourish in the long term, overcoming challenges, and capitalizing on opportunities in order to attain / maintain a competitive position. By presenting and integrating the latest insights and case studies on entrepreneurship, family businesses, and strategy research, the book provides concrete recommendations for effective business survival and growth.

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