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Entrepreneurship and Small Business Management in the Hospitality Industry

By: Darren Lee-Ross (Author) , The Netherlands) Lashley Conrad (Stenden University of Applied Science (Author)

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Ksh 14,400.00

Format: Paperback or Softback

ISBN-13: 9780750684484

Publisher: Taylor & Francis Ltd

Publication Date: Nov 20th, 2008

Weight: 602 grams

Dimension: 23.60 x 19.00 x 1.30 cms

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Delivery by 26 November when you order within the next 1 days 21 hours 11 minutes 11 seconds

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Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.

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