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Entrepreneurship, Business and Economics - Vol. 1
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Entrepreneurship, Business and Economics - Vol. 1 : Proceedings of the 15th Eurasia Business and Economics Society Conference

Softcover reprint of the original 1st ed. 2016

Book Details

Format Paperback / Softback
ISBN-10 3319801732
ISBN-13 9783319801735
Edition Softcover reprint of the original 1st ed. 2016
Publisher Springer International Publishing AG
Imprint Springer International Publishing AG
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 25th, 2018
Print length 588 Pages
Weight 890 grams
Dimensions 23.60 x 15.80 x 3.60 cms
Ksh 32,400.00
Werezi Extended Catalogue 0 in stock

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This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry.

This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry. The first partdeals with topics ranging from entrepreneurial intentions, socialentrepreneurship and technological entrepreneurship to EU policies such as the 7thFramework program. Bridging the themes, the second part on Human Resources andGeneral Management deals with human capital issues, labor force education,employer branding and aligning HR practices to knowledge management outcomes. Thethird part in particular concentrates on the tourism industry in exploringinnovative marketing strategies, WEB 2.0 Challenges, tourism productinnovation, and success in international markets.


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