Entrepreneurship in Hospitality and Tourism : a global perspective
Book Details
Format
Paperback / Softback
ISBN-10
1910158283
ISBN-13
9781910158289
Publisher
Goodfellow Publishers Limited
Imprint
Goodfellow Publishers Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2015
Print length
224 Pages
Weight
458 grams
Dimensions
29.20 x 21.60 x 0.50 cms
Product Classification:
Entrepreneurship
Ksh 7,000.00
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'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.
''Entrepreneurship in Hospitality and Tourism: a global perspective'' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. Fully informed by the latest research, it incorporates: * different country contexts; * the social and cultural dimensions of entrepreneurship; * case studies from a wide range of Hospitality and Tourism sectors; * Industry perspectives and examples included. The book is core reading for both undergraduate and postgraduate students studying on hospitality and tourism degree programmes covering entrepreneurship.
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