Ephemeral Retailing : Pop-up Stores in a Postmodern Consumption Era
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Focus on Business and Management
ISBN-10
113858696X
ISBN-13
9781138586963
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2019
Print length
116 Pages
Weight
280 grams
Dimensions
14.40 x 22.40 x 0.80 cms
Ksh 9,900.00
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Quality
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Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.
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