Erdem

A landmark first book from the celebrated British designer, Erdem Moralioglu, published to coincide with his 20th year in fashion.

ERDEM is a poetic and personal immersion into the world of Erdem Moralioglu and the globally renowned fashion house he has built over two decades. The monograph delves into the designer’s vision and process, underpinned by his vivid imagination and narrative flair. The book captures Erdem’s inspirations and obsessions, the muses and collaborators that forge his compelling approach to fashion and design.

Echoing Erdem’s own layering of historical references and cultural touchstones, the book interweaves primary source material, artworks and photography from seminal 20th and 21st century names including Alasdair McLellan, Campbell Addy, Craig McDean, Ethan James Green, Inez & Vinoodh, Juergen Teller, Steven Klein and Tyler Mitchell. A striking portrait series by Paul Kooiker of Guinevere van Seenus embodies the multiple, mercurial characters of Erdem’s female muses, introducing archival looks from two decades of collections. Short stories, scripts, recipes, interviews and contributions from close friends, ardent admirers and long-time collaborators of the house, ground each chapter with context and insight. Erdem’s own photography reveals more candid moments in his studio and backstage at his shows.

This monograph establishes Erdem’s position, not just as one of the most celebrated contemporary independent fashion designers, but as a virtuoso of the 21st century.


Authored by Erdem Moralioglu; foreword by Anna Wintour; contributions by Andrew Bolton, Charlie Porter, Christian Lacroix, Glenn Close, Hanya Yanagihara, IB Kamara, Maria Balshaw, Nicholas Cullinan, Olivier Gabet, Polly Stenham, Ruthie Rogers, Sarah Mower, and Tim Blanks.