Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-war Consumer Culture
1st ed. 2010
Book Details
Format
Paperback / Softback
ISBN-10
1349359556
ISBN-13
9781349359554
Edition
1st ed. 2010
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 20th, 2010
Print length
293 Pages
Ksh 17,350.00
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Get Ernest Dichter and Motivation Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
