Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
0762308699
ISBN-13
9780762308699
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 14th, 2002
Print length
236 Pages
Weight
440 grams
Dimensions
23.40 x 15.60 x 1.40 cms
Product Classification:
Purchasing & supply managementSales & marketing
Ksh 18,350.00
Manufactured on Demand
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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".
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