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Essential Knowledge for the Aspiring Media Professional
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Essential Knowledge for the Aspiring Media Professional

Book Details

Format Hardback or Cased Book
ISBN-10 0367405598
ISBN-13 9780367405595
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date May 5th, 2020
Print length 152 Pages
Weight 470 grams
Product Classification: Film, TV & radio
Ksh 27,900.00
Werezi Extended Catalogue 0 in stock

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Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.

The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. 

This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.


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