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Essentials of Business Research
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Essentials of Business Research : A Guide to Doing Your Research Project

2 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 1446257339
ISBN-13 9781446257333
Edition 2 Revised edition
Publisher Sage Publications Ltd
Imprint Sage Publications Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 20th, 2014
Print length 376 Pages
Weight 686 grams
Dimensions 18.80 x 23.00 x 1.80 cms
Product Classification: Business studies: general
Ksh 8,950.00
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Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • ′You′re the Supervisor′ sections - helps students to meet learning objectives
  • ′Common questions and answers′ - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.


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