Essentials of Global Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0273756540
ISBN-13
9780273756545
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 19th, 2012
Print length
560 Pages
Weight
1,026 grams
Dimensions
26.20 x 19.30 x 1.90 cms
Product Classification:
International businessSales & marketing
Ksh 14,100.00
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
Get Essentials of Global Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.
