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Essentials of Marketing

By: UK) Brown David (Newcastle Business School (Author) , Alex Thompson (Author)

3 in stock

Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9780367773427

Publisher: Taylor & Francis Ltd

Publication Date: Sep 1st, 2022

Weight: 762 grams

Dimension: 17.30 x 24.40 x 2.90 cms

Category: ECONOMICS

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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

Get Essentials of Marketing by David (Newcastle Business School, UK) Brown at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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