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Essentials of Marketing Research

By: Naresh Malhotra (Author) , David Birks (Author) , Peter Wills (Author)

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Ksh 18,550.00

Format: Paperback or Softback

ISBN-13: 9780273724339

Publisher: Pearson Education Limited

Publication Date: Apr 11th, 2013

Weight: 904 grams

Dimension: 26.40 x 19.50 x 1.80 cms

Category: Market research

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Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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