Essentials of Marketing Research
by
Barry Babin
Book Details
Format
Paperback / Softback
ISBN-10
0357033930
ISBN-13
9780357033937
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Aug 22nd, 2018
Print length
514 Pages
Weight
1,548 grams
Dimensions
21.60 x 27.50 x 2.30 cms
Product Classification:
Market research
Ksh 15,650.00
Manufactured on Demand
Delivery in 29 days
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Quality
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ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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